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2012: The year of the gift card?

November 20, 2012

A recent survey conducted by the National Retail Federation (NRF) revealed more than half of Americans (52.8 percent) aren't waiting until after Thanksgiving to start their holiday shopping.

A recent survey conducted by the National Retail Federation (NRF) revealed more than half of Americans (52.8 percent) aren’t waiting until after Thanksgiving to start their holiday shopping. The poll of more than 9,000 consumers also revealed that nearly six in 10 people will give gift cards as presents this season.

The NRF survey isn’t the only one to indicate that businesses of all sizes may benefit from offering their customers custom gift cards. MyPoints.com, an online rewards program, recently polled 1,000 of its members about their holiday shopping intentions as well.

The survey revealed that more than half plan on giving at least one gift card this year, and 70 percent said that cards loaded with money are well-suited gifts for the holidays. Restaurants, department stores, grocery stores and gas stations are among the most popular businesses from which consumers buy gift cards, and $25 is the most popular denomination.

Additionally, customer satisfaction with receiving gift cards has increased over the past year, according to the MyPoints.com survey. It found that 84 percent of people are either “satisfied” or “very satisfied” with getting one as a present. The reason – they are happy to have the ability to choose their own gift.
 

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