There are a number of things that you can do to modernize your business. The days of selling products solely in-store are over. In 2015, the most effective companies use advanced marketing techniques, analytics and new technologies to offer customers a modern business experience. Regardless of your products or services, there are certain strategies you can employ to improve your operations and achieve sustainable growth. Accordingly, here are 4 ways to modernize your business:
1. Improve your website and SEO
One of the most important things you can do to target new customers, market yourself and achieve growth is maintain a highly visible and attractive website. In the beginning, you should focus on making your site easy to read and visually appealing. It is important to remember that today, consumers like to do research before they buy. Often, that research is done on mobile devices. As such, it is imperative that your site can be viewed on the smaller screens. HYPEBOT.com advised companies to use responsive design, which allows developers to create sites that are easily viewable on all types of devices.
Also, you will want to work on search engine optimization. When potential customers type a particular product or service into Google, you want your company’s name to pop up first. The best way to do this is to blog consistently. Companies that maintain high quality blogs and use specific keywords rank the highest in online searches.
“Consumers like to do research before they buy.”
2. Use targeted advertising and data analytics
Another effective strategy for growing your business is to use targeted advertising. If you have frequent web traffic and collect customer data from your store visits, then you can use analytics to figure out what your specific demographic of consumers likes to buy. Leveraging this information, you can tailor specific marketing efforts to speak to those customers and their needs. Companies like Facebook are experts at this. Facebook is essentially one large repository of customer information. The social media company is able to use that information to send users relevant ads in their News Feeds. You can use data analytics to analyze your customers’ information and do the same thing. Targeted advertising not only attempts to sell products and services, but it also lets consumers feel they are recognized by a business – which goes a long way for fostering customer loyalty.
3. Maintain an online e-commerce catalog
E-commerce offers consumers the ease and convenience of buying products from the comfort of their home. Not all people enjoy going to the store, waiting in long lines and buying things in person. You can use your e-commerce catalog to appeal to consumers who prefer making purchases from home. The best online stores offer customer reviews, pictures and quick checkout. PYMNTS pointed out that nearly half of American shoppers view online accounts as a convenience for faster checkout. Accordingly, offering your customers the ability to buy things quickly will likely keep them coming back. It is also important to mention that faster delivery and same-day delivery is a big factor influencing consumers to continue shopping online. The faster you can get products to your customers, the better.
4. Upgrade your point of sale systems
Thanks to technologies like Apple Pay and Google Pay, consumers will soon be using their mobile devices all the time to make purchases in stores. However, the best mobile payment apps require NFC-compatible point of sale devices. To modernize your business, you can invest in the latest POS systems. This will not only ensure that you will attract tech-savvy consumers eager to pay with their phones, but it will also give your business a modern look. Additionally, the latest payment terminals facilitate analytics, customer loyalty initiatives and a host of other benefits.
If you do the things mentioned in this article, customers will notice your dedication to progress and that perception can help your business grow as well. The most successful companies understand that convenience and fostering relationships are essential components for competing in today’s sophisticated business environment. Think outside the brick-and-mortar box and reach for more. You will be surprised what you can achieve with a little technology and a healthy dose of perseverance.Back To Blog