EMV technology was introduced to help prevent credit card fraud and give customers more convenient and secure ways to pay for goods and services. The new credit cards also came with a change in liability rules, shifting the burden of counterfeit fraud to small business owners who do not accept chip-based cards. It is extremely important to develop an understanding of EMV and the potential impact that use of chip-based credit cards may have on your business.
Ingenico Group recently released the results of a survey of over 1,000 U.S. consumers providing insights on EMV debit and credit card usage. The results of the survey helped to identify five key factors that strengthen and serve as obstacles to EMV adoption in the United States.
Read the full article on Manta: 5 Key Factors Impacting the Switch to Chip Credit CardsBack To Blog