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AmEx to promote brand in Canadian airport

June 19, 2012

American Express recently came to terms with a Canadian airport in a new sponsorship deal that will increase exposure for the credit card firm.

American Express recently came to terms with a Canadian airport in a new sponsorship deal that will increase exposure for the credit card firm.

In a statement, Toronto Pearson International Airport said it had made an agreement with AmEx to add advertisements promoting the brand. Each year more than 33 million travelers go through the destination on their way to different locations around the globe.

The leadership of the company said that the marketing efforts would likely pay off.

“This is a very exciting partnership and one that goes far beyond traditional advertising” said David Barnes, vice president of advertising and sponsorships for American Express Canada. “The real focus of our relationship will be on adding services and benefits to improve the travel experience for both our existing Cardmembers and other travelers who will be exposed to our brand in a meaningful way and get a taste of the special treatment we are famous for.”

In another recent deal, AmEx came to terms with a mobile payment provider, Isis, to give users access to the relatively new merchant services method.

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