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Apple introduces mobile payment app

November 21, 2011

One of the leading technology companies in the world is hoping to take advantage of the increasing popularity of mobile credit card payments.

One of the leading technology companies in the world is hoping to take advantage of the increasing popularity of mobile credit card payments.

Apple announced that it would be allowing consumers to purchase a new application for its iPhones. The EasyPay app gives people the chance to take pictures of bar codes and then use their iTunes account to make the purchase. A review of the app in The New York Times’ Bits blog stated that it was effective for engaging in merchant services procedures.

“The effectiveness of the product is impressive,” the newspaper reported. “I tried one out at the Apple Store in San Francisco and it worked flawlessly after a couple of setup steps. It works the sales tax into the final price after you scan the code, then offers a one-button purchase. The credit card associated with an iTunes account, normally used for buying music, is charged.”

Other mobile payment apps have been gaining steam as well. Square recently announced at a conference that it was now processing $11 million each day through its mobile point-of-sale system. 

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