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Apple introduces Passbook at annual conference

June 14, 2012

At its recent World Wide Developers Conference, Apple rolled out a brand new mobile program that seeks to change the way consumers purchase a number of different items.

At its recent World Wide Developers Conference, Apple rolled out a brand new mobile program that seeks to change the way consumers purchase a number of different items with online credit card processing.

With the release of its Passbook, the California-based technology company will give users the chance to complete mobile transactions for coupons, passes, tickets and other items. Many in the industry said that the move may be a precursor to a more complete digital wallet system.

In an article for the Denver Post, Kevin Keller writes that the while the mobile system is in its beginning stages, the introduction of the Passbook is clearly a sign that Apple has a more complete payment system in the works.

“While it’s not the payment system many think are coming, it is definitely a step in that direction,” he writes. “Soon it looks like the iPhone will be able to be swiped like a credit card to pay for a coffee.”

Many big-name companies are looking to create payment platforms. Mobile Burn reports that Sprint will soon introduce its own mobile wallet platform, despite a previous agreement to support the Google Wallet system.

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