Apple is now the undisputed king of smartphones. As of fourth quarter last year, sales figures indicated that Apple sold more phones than Samsung and has regained its position at number one seller. While the two companies are poised to compete with each other in the tablets and mobile payments product categories this year, it is essential not to forget that the most important category is phones. Similar to Coke and Pepsi, this is likely to be a battle that will go on for years.
Apple overtakes Samsung once again as the leader in smartphones
TechSpot reported that last year, for a time, Samsung was selling more phones than Apple. With the release of the iPhone 6 and 6 Plus, however, Apple reversed the trend. Analytics and research firm Gartner published information indicating that in the fourth quarter of last year, Apple sold 74.8 million smartphones, compared with 73 million for Samsung. At one point, Samsung was selling millions more smartphones than Apple, but the newer iPhones changed that picture quickly.
According to ValueWalk, in the fourth quarter of 2014, Apple had 20.4 percent marketshare in the smartphone market, compared with 17.8 percent in the same quarter of 2013. For Samsung, the story is less inspiring. The company lost 9.6 percent of marketshare last year and ended up with 19.9 percent. Gartner Research Analyst Anshul Gupta commented on Samsung’s quick decline.
“Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013,” said Gupta, according to the news source. “This downward trend shows that Samsung’s share of profitable premium smartphone users has come under significant pressure.”
What the future may hold for the world’s top-two smartphone companies
ValueWalk indicated that many analysts believe Galaxy devices will make Samsung the leading seller of smartphones once again. The new lineup, which features the new S6 and S6 Edge, will be released in April. However, it was also noted that Apple’s iPhones 6 and iPhone 6 Plus are in huge demand in China and the United States. The two phones continue to sell at a fast pace, with sales numbers growing at 56 percent and 88 percent, respectively. In what many consider to be the world’s two most important markets, iPhones beat out Android devices as the preferred device of consumers.
Ultimately, Apple and Samsung are not likely to edge each other out of the smartphone industry any time soon. Yet, with smartphones, trendiness and popularity are contributing factors in sales. Consumers are likely to buy the phone that others say is the best one on the market. No doubt 2014 will be an interesting year for both companies as they compete in phone sales, as well as mobile payments and tablets. It is not east to determine which company makes the best phone, but perhaps some things are just a matter of taste.Back To Blog