The holiday shopping frenzy is on again this year and shoppers are rushing to huge malls, small boutiques and online retailers to search out the most personalized gifts available for loved ones. The pace doesn’t slow when the gifts are opened, and gift cards can get lost in wrapping paper and accidentally thrown away. It’s no surprise then, that with the advancements in mobile technology, there are applications on the market that can organize gift cards digitally, in a method similar to mobile payments. Because all cards can be stored in one app, the process of managing and using gift cards is simplified. This is an excellent alternative to giving cash, and can be particularly handy for individuals giving smartphones as gifts. The phone could come preloaded with credits for apps, music and services tailored to the interests of the recipient.
Add-ons make for an excellent gift and could see a gain in popularity this season. Gift cards have been an important part of merchant services planning for the holiday season for some time, but retailers could see gains in public reputation and customer loyalty by moving toward the digital realm. A promotional gift card gives users flexibility in purchases, so they can buy exactly what they want, and digital cards could simplify this process, ensuring everyone’s wish list is met.Back To Blog