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Boca Raton charity provides low-income seniors with gift cards

March 16, 2012

As consumers move closer toward a cashless society, even nonprofit organizations are making charitable donations with plastic

As consumers move closer toward a cashless society, even nonprofit organizations are making charitable donations with plastic. In Boca Raton, Florida, the Hands on Tzedakah (HOT) charity made a $55,000 donation through the Ruth Rales Jewish Family Service in the form of custom gift cards loaded with cash. 

More than 200 senior citizens living beneath the poverty line will benefit from the cards, which are redeemable at Walgreens drug stores. The organization gave cards to older people in Boca Raton and Delray Beach who have incomes less than $7,000 per year, which is 50 to 70 percent below the Federal Poverty Level.

With the charitable gift cards, the seniors will be able to purchase medicine, toiletries, clothing and other products for personal care. Recipients aren’t supposed to use the cards for food because the Ruth Rales Jewish Family Service already provides nutritional support.

Companies that want to make a significant impact in their communities can print customized gift cards and offer them as a contribution to a local charitable nonprofit. Recipients would be able to use the cards in stores to conveniently buy products that meet their day-to-day needs. 

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