Blog

Businesses aim to innovate online shopping sector

September 23, 2013

The drive to find new ways to attract consumers to online shopping outlets continues, as many business owners are experimenting with new modes of delivery and payment in search of new customers.

The drive to find new ways to attract consumers to online shopping outlets continues, as many business owners are experimenting with new modes of delivery and payment in search of new customers. 

Innovative entrepreneurs working at Gap have come up with a new strategy to help streamline their online sales: a program known as “Ship From Store,” which allows consumers to use credit card terminals to buy products from the inventory of a specific store location , according to Information Week.

This helps the company to both streamline shipping and improve the customer experience. Now, shoppers can look at an item online, confirm that it’s in-stock at a store near them, and then purchase it either at the location or on the website through online credit card processing, Paul Chapman, Gap’s senior vice president of information technology, explained to the website.

“Most customers do pre-shopping,” Chapman told the news source. “They love to go out to our website and browse the merchandise.”

Retailers everywhere are benefiting from innovations crafted in the online shopping sector. The Shopping Channel recently announced the implementation of new social media and online shopping websites for its services, with the company reporting “double-digit” growth throughout all of its e-commerce outlets. 

Back To Blog