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Businesses experience success with mobile payment options

November 4, 2013

Multiple businesses in the food service industry have recently reported reaching high levels of success with the help of mobile payment processing technology, illustrating the potential offered by the technology to retailers in other sectors.

Multiple businesses in the food service industry have recently reported reaching high levels of success with the help of mobile payment processing technology, illustrating the potential offered by the technology to retailers in other sectors.

Starbucks recently reported that more than 10 percent of its U.S. and Canadian sales are currently made through mobile credit card processing technology, according to a report from Payments Source. More than four million payments are made via mobile devices at Starbucks locations weekly, and roughly eight million users make use of the company’s branded application.

“Starbucks is a clear leader in mobile payments and we are encouraged by how consumers have embraced mobile apps as  a way to pay,” said Howard Schultz, chairman, president and CEO of Starbucks during a conference call, according to Payments Source. “No single competency is enabling us to elevate the Starbucks brand more than our global leadership in mobile, digital and loyalty.”

Payments Source reports that the company plans to continue expanding the extent to which consumers can make use of their smartphones at brick-and-mortar locations: soon, customers will even be able to tip employees and place their orders via mobile devices.

Business experiences success by focusing solely on electronic payment methods 
One San Franscisco restaurant has taken things even further, according to a recent report from Mobile Payments Today. Split Bread restaurant, owned and operated by David Silverglide, only accepts transactions made through credit card payment processing terminals and mobile devices. The location does not accept cash payments, operating from the belief that their consumer base prefers to make all their payments electronically.

Silverglide told the news outlet that the business plan saves time and money for his staff, who are able to serve and interact with customers to a much greater extent now that they’re no longer burdened with completing transactions. The restaurants’ tabletops are equipped with metal stripes that feature QR codes. Consumers scan the code with their smartphones, then reach a digital menu where they can place their order, peruse the menu, pay with a credit card, and even select whether or not they’ll pick up the food themselves or have it delivered by a waiter. 

Mobile Payments Today suggests that the experimental method of accepting payments has been a success: Silverglade noted that customers have paid using more than 30 different devices, and that approximately 30 percent of all transactions are made using smartphones, while the rest are made via electronic cards. 

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