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Celebrities exploring the e-commerce sector

July 23, 2014

Celebrities have been selling products to consumers for decades, and the latest to enter the fray are taking two different approaches intertwined by the emergence of a robust e-commerce market.

Celebrities have been selling products to consumers for decades, and the latest to enter the fray are taking two different approaches intertwined by the emergence of a robust e-commerce market. 

Actress and model Blake Lively has launched her new lifestyle and e-commerce website, Preserve, according to Business Insider. After a brief period of vague descriptions of what the website would consist of she recently released a letter further detailing its purpose. 

The website will sell a multitude of items such as a $400 wooden heart with lights attached and $25 barbecue sauce, according to The Guardian. Lively elaborated on the products feature on Preserve in her letter from the editor.

“So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue,” she wrote. “There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you.”

Lively’s entry into the e-commerce market comes at the right time, as the sector has rapidly expanded in recent years. By 2017 online sales may account for over 10 percent of retail transactions made in the United States, according to a report released by CBRE Group, Inc., a commercial real estate company. 

Lively isn’t the only celebrity experimenting with technology recently either. Professional basketball player Carmelo Anthony has taken a different route in an experimental, fringe dip into the e-commerce sector, according to the Baltimore Business Journal. With former NBC executive vice president Stuart Goldfarb, the New York Knicks’ superstar has launched M7 Tech Partners, in order to fund consumer technology and digital media. 

“For as long as I can remember, I’ve been interested in technology,” Anthony said in a statement. “We are actively looking for ventures with strong leaders creating breakthrough products that resonate with consumers.”

Each of them may soon find themselves swept up in the mobile and e-commerce growth surge that has begun shaping global retail. 

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