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Citi looks to attract affluent customers with Hilton card

July 24, 2012

One of the largest financial institutions in the world recently announced that it would be coming out with a new credit card program aimed at affluent customers.

One of the largest financial institutions in the world recently announced that it would be coming out with a new credit card program aimed at affluent customers.

The Wall Street Journal reports that Citigroup will begin offering a new credit card in conjunction with Hilton hotels. The program will charge members $95 every year and is hoping to take advantage of a wealthy client base that is currently dominated by American Express.

The leadership of the firm, which also provides merchant services, said it was constantly looking to introduce cards that met peoples’ needs.

“I think the competition for the consumer has always been fierce, and I think we have cards for everyone in our portfolio,” Ralph Andretta, head of co-brands and loyalty for credit cards at Citi, said in an interview with the newspaper. “We have cards for people in the mass market and cards for more higher-spending customers.”

Citigroup made other news when it introduced CitiBusiness ThankYou Rewards. The program gives those who sign up the chance to collect points and use them for necessary purchases including flights and computers.

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