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Consumers are expected to spend as often as ever at online retailers in 2014

January 17, 2014

Most e-commerce companies saw record increases in revenue during the 2013 holiday season. A recent report studying consumer trends suggests that online shopping is likely to become even more popular during the coming year.

Most e-commerce companies saw record increases in revenue during the 2013 holiday season. A recent report studying consumer trends suggests that online shopping is likely to become even more popular during the coming year.

A recent report from RetailMeNot found that 9 out of every 10 consumers plan to purchase at least one product on a desktop computer this year. Many others will make use of mobile credit card payment processing equipment, as well: 53 percent of consumers plan to buy a product through a web browser or application on their smartphone during 2014 and 47 percent of consumers plan to do the same while using a tablet device. 

“The data provides great insights into what consumers are shopping for in 2014 and also reveals interesting retail trends,” said Jill Balis, senior vice president of marketing for RetailMeNot.

Many of these purchases are likely to be made using electronic cards: RetailMeNot also reported that more than 60 percent of consumers used a credit card to purchase a gift during the winter of 2013, illustrating the need for strong credit card and debit card payment processing for small businesses.

That becomes an even greater factor for businesses that do the majority of their business online: the firm also reported that 87 percent of online shoppers plan to spend just as much through e-commerce outlets in 2014 as they had in 2013, with 26 percent noting that they plan to spend even more online during the coming year than they had during the past 12 months.

Coupons are helping to boost shopping rates
Consumers may be more open to the process of spending because of the discounts they’re obtaining through extensive use of coupons. A recent study, conducted by Inmar, found that almost 3 billion coupons were redeemed by consumers during 2013 alone. 

“Our latest shopper survey results confirm that coupons remain popular with consumers,” said David Mounts, CEO of Inmar. “With 96 percent of shoppers we spoke to telling us they used coupons in 2013, there’s no question as to their importance as a marketing tool.”

Many of these coupons are digital, illustrating how online and electronic factors are making great waves in the retail industry. Inmar reported that roughly 66 million digital coupons were redeemed during 2013 alone – representing an increase of more than 140 percent when compared to the amount redeemed during 2012.

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