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Consumers are mobile shopping in large numbers

December 20, 2013

Any business that fails to accept credit payments made through mobile credit card payment processing pages this year will find themselves missing out on a large portion of potential sales.

Any business that fails to accept credit payments made through mobile credit card payment processing pages this year will find themselves missing out on a large portion of potential sales. 

The Tampa Bay Times, for example, recently reported an increase of more than 90 percent year-over-year for consumers shopping through PayPal using smartphones and tablets on Cyber Monday this year. Another 86 percent noted that they plan to use a mobile device for at least some of their shopping tasks during the year.

That may be because shopping through mobile devices allows people to relax: 33 percent of individuals who responded to the Tampa Bay Times poll noted that they like to shop in pajamas, while another 15 percent reported that they like to drink alcohol while they’re shopping online.

The news outlet went on to quote Mindy Grossman, chief executive officer of HSN, in regards to the pervasiveness of consumers shopping through smartphone and tablet devices. Grossman noted that more than half of the network’s digital traffic over the Thanksgiving weekend was coming directly from shoppers making use of mobile devices.

Pizza Hut recently reported similar findings. The company reported that roughly 50 percent of all digital orders made through Pizza Hut in 2013 came through a mobile device. 

“Consumers are becoming more and more comfortable with purchasing products via their mobile phone, and we’ve seen that across our system,” said Kurt Kane, chief marketing officer at Pizza Hut. “It’s only going to continue to increase, just as the more traditional ordering by desktop computer continued to grow in the late 2000s.”

Earlier this year, the company had surpassed $1 billion in overall digital sales, showing how successful online payment processing pages can be for service providers and retailers. 

“Simplicity and speed are the most common requests from our online ordering customer, and we’ve addressed that with our new site,” said Scott Bergren, chief executive officer for Pizza Hut. 

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