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Consumers can trade or sell unwanted holiday gift cards online

December 31, 2012

For years, gift cards have been a popular staple of merchant services during the holidays. Cards can be valid for particular stores or have the value equivalent of cash, which means that consumers have buying power when it comes to choosing their gifts.

For years, gift cards have been a popular staple of merchant services during the holidays. Cards can be valid for particular stores or have the value equivalent of cash, which means that consumers have buying power when it comes to choosing their gifts. But sometimes, people happen to receive gift cards that they don’t like or can’t use. Maybe a vegetarian received a McDonald’s promotional gift card or a Kindle user received an Apple Apps Store card in a grab bag exchange. In the past, graciousness would suggest that these individuals smile and take their cards home, leaving them unused. However, websites have now arrived that allow users to exchange or sell gift cards.

For example, if the McDonald’s card is valid for $25, some sites would allow the vegetarian to trade the card for a Barnes & Noble voucher worth the same amount. Other websites buy the card outright, offering a price less than the card’s total worth, but receiving $75 for $100 worth of unused apps is appealing to some. These websites also offer discounted physical or digital gift cards to consumers, in a type of gift card brokerage. These services are an excellent solution for those stuck with cards they can’t wait until next year to re-gift.

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