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Consumers looking toward mobile payments for groceries

January 24, 2013

According to Symphony EYC, some shoppers are turning to their mobile devices to order from supermarkets.

Americans go through a massive amount of food – most have to eat three meals a day and budget their supply to handle late night and mid-afternoon snacks. To handle that demand, people usually frequent local groceries and other eating establishments on a regular basis.

A number of these shoppers prefer to make their way into storefront locations to pick and choose the items needed for their meals, but those who are creatures of habit or simply don’t have enough time to hit the store are finding many big retailers to be flexible in their merchant services.

According to Symphony EYC, some shoppers are turning to their mobile devices to order from supermarkets. Around 12 percent of respondents to the survey said they used mobile applications to buy groceries online in the last year, though many of these people could be persuaded to do so with more frequency if there were additional benefits.

For instance, 54 percent of people noted that the avoidance of lines presented a major advantage to those who complete transactions online, while 60 percent explained that if they received more personalized treatment, they’d enjoy the experience more.

There are many benefits to shopping online – consumers don’t have to contend with other patrons, they can make purchases on their own time and they can often see a wider variety in online inventory.

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