Mobile credit card processing has arguably changed the way many people shop. In fact, a new survey reveals that mobile’s influence over consumer shopping behaviors is far greater than it was a year ago.
The survey of 1,000 adults was conducted by the Mobile Marketing Association (MMA) and Sybase 365. It found that 87 percent of respondents reported that they will use their mobile devices to change the way they shop this holiday season. Additionally, half of consumers plan to make purchases with their devices this holiday season either through websites, applications or using their phones at a point-of-sale (POS) terminal. Consumers also plan to use their mobile devices for comparing prices, researching deals and coupons, locating product reviews, avoiding long shopping lines and tracking loyalty points.
While mobile commerce platforms continue to gain traction in terms of consumer use and adoption, the study identified areas that could be changed to improve the overall shopping experience. More than 60 percent reported that they would be apt to utilize mobile payments if improvements were made to the current mobile commerce landscape. Additionally, they said that more accurate results regarding their shopping habits and exact locations, secure connections to ensure their transactions are safe and faster connection speeds were all listed as areas for improvement.