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Credit card-linked coupon system to be tested at SXSW

March 12, 2012

Using coupons could become even more convenient with a new system that links them directly to users' credit cards.

Using coupons could become even more convenient with a new system that links them directly to users’ credit cards. While Groupon revived coupon use and brought it into the digital age, this new service makes deal redemption a seamless part of a consumer’s transaction.

At the South by Southwest Interactive festival in Austin, Texas, customers will be able to test out RetailMeNot.com’s “What the Truck?!” program. The deal site is offering customers $2 discounts on various refreshment products at the festival. Even better, festival-goers won’t have to print them out or carry them around to cash in. They can redeem deals instantly when they swipe payment cards at food trucks’ mobile credit card processing equipment. 

The technology can be applied to mobile payments as well. So, when near field communication technology or digital wallets take off, the service can be integrated. The same idea could be applied to rewards programs, according to Beta Kit.

Instead of requiring customers to carry around numerous plastic cards, they could all be virtually linked to the payment cards consumers use most, the source reports. If the technology takes off, credit and debit cards could be used more frequently as a way to redeem coupons and loyalty cards at point-of-sale terminals and through online credit card payment processing

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