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Cumberland farms revamps SmartPay

February 26, 2013

Cumberland Farms recently announced improvements to its SmartPay Check-Link payment program, a system similar to many mobile credit card processing technologies that allows drivers to pay for their fill-ups without a card or cash.

Cumberland Farms recently announced improvements to its SmartPay Check-Link payment program, a system similar to many mobile credit card processing technologies that allows drivers to pay for their fill-ups without a card or cash.

To use SmartPay Check-Link, users download the app and link their checking account, enabling them to pay with smartphones. The app works inside the gas station as well, allowing customers to use it for snacks, coffee and other items. Cumberland Farms has been using its slight variation on mobile credit card processing since 2012.

Now, SmartPay Check-Link members will save $0.10 for every gallon of gas they purchase with the app, versus the $0.05 they used to save. Instead of receiving a rebate later, savings are reflected at the pump. According to The Shelby Report, the payments have also become more secure thanks to a partnership with the National Payment Card Association.

As mobile technologies become more ubiquitous, companies are finding interesting and helpful ways to harness them. Business Insider reported that, during the major hurricane that struck the Northeast in November 2012, Gasbuddy quickly developed a tool to help effected families find functional gas stations.

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