Everyone loves a freebie, and joining a loyalty program is sometimes the easiest way to start racking them up. That considered, it’s no surprise that prepaid reward cards have recently become a hot item. Later this year, Dunkin’ Donuts will be launching a new and improved loyalty program that promises big improvements over their past offerings.
Dunkin Donuts has implemented a prepaid reward card program in the past, and it included small cash back rewards and free beverages on customers’ birthdays until it was phased out in 2011. What makes the coming changes different is that it will complement Dunkin’ Donuts’ new mobile credit card payment system. By linking the prepaid cards with mobile payments, the chain will be able to offer a wider variety of more closely-tailored offers for regular customers.
According to a survey of 1,124 people conducted by Loyalogy, 66 percent of respondents said that they would like to receive rewards offers via email, while 69 percent they have used offers they receive through email in the past.
Some of Dunkin’ Donuts’ competitors have also deployed prepaid reward card programs with significant success. Starbucks’ CEO Howard Schultz said that $1 billion was loaded onto the coffee chain’s cards during the 2012 holiday season, and Panera’s loyalty following is 12 million strong, according to the company’s co-chief executive Ron Shaich.Back To Blog