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Disney institutes new mode of payment processing at theme park

September 23, 2013

One of the top priorities for businesses everywhere is to simplify the checkout process, making it easier for customers to purchase products.

One of the top priorities for businesses everywhere is to simplify the checkout process, making it easier for customers to purchase products. Disney has recently instituted a new system at its Florida theme park that attempts to do so.

The “MagicBands” program, currently in testing at Walt Disney World, allows customers to store their credit card information, hotel room keys, and other necessary electronic items all on one single rubber bracelet, according to the Orlando Sentinel. The customers now simply need to wave the bracelet in front of credit card processing terminals to pay for their items at the park. 

Daniel Wolfe, editor in chief of Payments Source, wrote that the program is much easier to use than traditional modes of cash payment, thanks to the point of sale devices used to accept the payments, which are set up around the park much like credit card mobile processing terminals. Wolfe noted that it is “a lot harder” to use regular forms of payment than it is to use the branded contactless credit card, giving consumers incentive to tie their credit card numbers to the bracelets.

The bands will also allow Disney to better track their customer’s spending habits, the Orlando Sentinel reported.

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