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E-commerce sales shoot upward, perhaps thanks to responsive designs

March 21, 2014

Online sales are growing across the world, suggesting that consumers have finished growing accustomed to the practice of online credit card payment processing.

Online sales are increasing across the world, suggesting that consumers have finished growing accustomed to the practice of online credit card payment processing. Now, consumers don’t see e-commerce as an alternative – they see it as the new normal. 

RetailMeNot, citing statistics obtained by the Centre for Retail Research, recently projected that overall online sales in the U.S. would be up by 15 percent throughout 2014. This would result in a massive $312.2 billion in online sales across the course of the calendar year in the U.S. alone. Additionally, the firm is projecting comparable increases in online sales across many different European nations. 

“While the e-commerce sector is continuing to grow rapidly, we are starting to see the German, the UK and the US markets mature as shopping online becomes a commonplace activity,” explained Giulio Montemagno, senior vice president of international at RetailMeNot. “Today, growth is being mainly driven by an increase in the frequency of consumers shopping online and spending more money through online channels while in previous years ecommerce growth came primarily from an ever-growing number of first time online shoppers.”

According to the report, more than half of all Americans – 55 percent – shop online regularly. This makes it clear that any business that fails to offer mobile, online and other forms of digital debit card and credit card payment processing are potentially missing out on a huge portion of would-be customers. 

“With such a competitive retail environment it’s more important than ever that retailers look to mobile devices and the web to incentivise shoppers to make purchases online and in-store,” concluded Montemagno. “Successful retailers will consider the Internet not as a threat but as a powerful complement which can help them increase their sales.”

Responsive designs may be helping to boost acceptance of e-commerce
Online sales may be trending upward because websites are more directly catering to consumers that use multiple channels of shopping. A recent Internet Retailer report detailed how “responsive design” – programs which allow websites to be optimized for desktop and mobile users alike – are helping to boost sales rates. One retail outlet, after implementing such a design, was able to boost their sales conversions among tablet users by more than 45 percent

“It’s not surprising that mobile conversion increases at a higher rate than desktop when both are optimized,” Coach Wei, CEO of an e-commerce company, told the news outlet. 

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