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E-commerce will rely on social media to boost sales

January 13, 2015

Increasingly, social media sites are being leveraged as part of merchant e-commerce platforms. Internet technology has come a long way and now offers businesses virtually limitless possibilities, such as turning company Instagram accounts into e-commerce sales engines.

Increasingly, social media sites are being leveraged as part of merchant e-commerce platforms. Internet technology has come a long way and now offers businesses virtually limitless possibilities, such as turning company Instagram accounts into e-commerce sales engines. 

Trends in e-commerce for the near future
Tech Cocktail recently reported on several areas where businesses should focus in order to improve their e-commerce capabilities. As technology advances and online stores compete with each other in an increasingly sophisticated industry, companies will be required to place greater emphasis on providing excellent customer service. The need to deliver a smooth shopping experience in order to prevent customers from going to competitors will a be a key differentiating factor. The news source noted several customer service stats and facts that support the idea that  customer service is going to play a prominent role in the success of e-commerce business going forward.

The media outlet also indicated that in today’s business environment, mobile is not an option any more – it is essential. More people rely on their mobile devices for a multitude of activities, such as research, browsing, shopping and expense management. Appealing to consumers’ desire to use their mobile phones for their business and personal needs will be very important. Mobile device manufacturers and app developers are also focusing on improving security, so that there is no reason remaining why people cannot fully rely on their mobile devices and tablets to make purchases and other money-related activities. Tech Cocktail added that it would be illogical for businesses not to optimize their online catalogs for mobile users. Those that do not optimize for mobile, accordingly, will unlikely be competitive.

Social media will become a part of e-commerce platforms
PYMNTS.com recently reported on a Philadelphia startup called SpotItBuyIt that is attempting to help clients turn their Instagram accounts into mobile e-commerce engines.CEO Allison Berliner explained how the company plans to accomplish this.

“We do that by creating shoppable, mobile-optimized product pages that link to the brand’s website,” said Berliner, according to the news source.

SpotItBuyIt has 50 businesses on its client roster and eventually the company will offer subscription-based services that cost approximately $20 per month. The company is also raising $450,000 in capital to accommodate its growth. PYMNTS.com noted that one of its clients is Satch & Fable, which makes handmade leather bags and has 8,000 Instagram followers. It is easy to visualize how a retailer’s Instagram account can be used to generate sales and increase brand recognition. 

Tech Cocktail also highlighted the importance of using social media to establish customer connections – such as the one exemplified by turning Instagram into an e-commerce engine. Mobile technology and social media will be very helpful and essential parts of any online marketing effort. Twitter recently enabled a “Buy” button that allows for in-app purchases, and other Internet businesses are sure to follow suit with their own e-commerce ideas. As previously stated, the possibilities are virtually limitless. 

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