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Ecommerce expected to grow outward

March 7, 2012

A new study suggests that growth in ecommerce is likely to be driven by other commerce trends, such as social and mobile.

A new study suggests that growth in ecommerce is likely to be driven by other commerce trends, such as social and mobile. The study by yStats.com analyzed the B2C ecommerce market in North America and found that while the online market is expected to keep growing throughout 2012, there could be a drop-off point in 2013.

At that time, some web-based retailers might make a move into the globalized ecommerce market where B2C channels are projected to grow 94.2 percent annually from 2010 to 2015, according to Finchannel.

“Some U.S. retailers have started to sell online internationally after seeing significant amounts of site traffic coming from abroad,” Jeffrey Grau, eMarketer principal analyst, told the source. “Retailers that hesitate are likely to face higher entry barriers later, as competitors team up with the most desirable in-country business partners and earn the loyalty of local online consumers.”

Additionally, the North America B2C Ecommerce Report 2012 predicts that retailers will see increased online credit card payment processing through mobile and social commerce shopping, along with daily deals. Demographics that have been slow to adopt, such as senior citizens and low-income consumers, are also expected to turn to ecommerce shopping in the coming years.

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