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Ecommerce saw massive adoption in 2012

February 6, 2013

Retail sales over the internet topped 1 trillion for the first time in 2012, representing a 21 percent growth compared to 2011 figures

Though we’re already into the second month of 2013, many financial industry figures from end-of-quarter and end-of-year sales are just starting to roll in. Numerous experts could have guessed that, particularly over the recent holiday season, consumers took advantage of new online credit card processing technologies, like smartphone applications or website payment gateways. 

However, not many individuals might have predicted the massive numbers that came from ecommerce sales. According to a recently published report by eMarketer, retail sales over the internet topped $1 trillion for the first time in 2012, representing a 21 percent growth compared to 2011 figures, and that growth is expected continue this year. 

Retailers might see bigger sales this year in foreign markets, such as the Asia-Pacific region, where sales are projected to surpass those in North America for the first time. The news outlet suggested that, though North American ecommerce sales made up 33.5 percent of all internet transactions last year, that will drop to 31.5 percent in 2013, and Asia Pacific numbers will surge past that mark.

These numbers should be the boost retailers need to optimize their corporate websites to allow for online transactions. Without this technology, they are likely loosing out on business. 

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