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Ecommerce takes to the skies

March 15, 2012

While online shopping is spreading to social media and mobile phones, internet retailer Amazon is bringing the same convenience to the sky

While online shopping is spreading to social media and mobile phones, internet retailer Amazon is bringing the same convenience to the sky. Travelers will be directed to the site when they accessing Wi-Fi service on Delta Airlines, Amazon recently announced.

Customers have been able to pay for Wi-Fi access on airlines in the past, but they will be able to browse for free with the new backing from Amazon. The company took into consideration that more consumers are investing in mobile technology and using it to shop. In 2011, 43 percent of women and 52 percent of men made a purchase with a mobile device, according to a report by the Internet Retail Conference & Exhibition 2011. To accommodate these shoppers, Amazon has developed a mobile optimized site for travelers.

“Delta continues to offer new technology and innovation that delivers on our customer preferences while they travel with us,” said Delta’s vice president of marketing and digital commerce Bob Kupbens. “Our customers enjoy our free content options in-flight and free access to Amazon provides a convenient way to shop online at 30,000 feet for things they want on the ground.”

To take advantage of sales in-flight or on the ground, retailers can develop high-quality ecommerce stores that offer customers the convenience of online credit card payment processing for remote purchases. Merchants should ensure the payment processing services follow PCI compliance to protect cardholders from fraud losses. 

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