A promotional gift card is a go-to holiday favorite because recipients have the freedom to select what they want to buy and cards can be readily purchased from neighborhood sellers including supermarkets, pharmacies and convenience marts. One of the most popular gift cards in recent years is available for iTunes, enabling individuals to download music, movies, apps or books from the digital store, and this year has seen several retailers like Best Buy and WalMart offering discounted cards – $100 for $85 and $50 for $40, respectively. This bodes well for consumers looking for an excellent gift, as well as individuals who can’t get enough digital entertainment for their mobile devices.
Gift card processing is a significant merchant services that tends to see gains during gift -giving holidays, and the newest trend this year is app or email-based digital cards, such as WalMart is offering for its iTunes promotion. This promotion is likely to see rewards for the retailer, as customers search out the best deals, and jump at rewards that offer free merchandise. Matching technology with consumer demand for freedom of choice is essential for companies to increase budgets in the coming year, and these cards are a good example of how businesses can see big gains from giving a little.Back To Blog