People who give advice to e-commerce companies often suggest keeping site design simple and easy to navigate. Facebook recently hired a renowned design team to make changes to its site. The move shows that even successful platforms can be improved and that practice makes perfect.
Facebook hiring top developers shows importance of site design in e-commerce
Facebook is huge with mobile device users. The company’s site is frequented by over 1.35 billion active monthly users and many online stores and merchants try to leverage the power of Facebook to promote their brands. Targeted advertising is how Facebook makes its money, and keeping the site looking pretty is in the interest of revenue. A well designed and easy to navigate
site keeps users engaged. In turn, engaged users might click on advertiser links, select products and culminate their online experience with a purchase.
Engadget reported that Facebook recently hired most of the designers from Teehan + Lax – the team responsible for designing blogging platform Medium as well as Readability. Teehan+Lax was also noted by Slash gear for giving Canada’s Globe and Mail a much needed face lift. While Facebook will often acquire elements it needs to operate, in this case the design team will only be working with the social media company on an as-needed basis. Regardless of the deal specifics, the move may signal that new designs and features will be coming to Facebook soon.
Successful site designs are simple and pretty
Teehan + Lax’s platform designs tend to emphasize the minimalist approach, with easily viewed chunks of information – their sites tend to be aesthetically pleasing and avoid clutter. According to Slash Gear, the hiring of the development team could also mean that Facebook needs some work done surrounding its new initiative – Newswire. However, it is more likely that the team will work on the social media site’s homepage first, as some believe it has become overpopulated with page elements in recent years.
The news source also noted that the design team may be contracted to work on the company’s mobile apps, which are also a very important area of focus for Facebook. Keeping apps simple and visually appealing is a good way to ensure that users will continue to use them. Perhaps the most interesting point of speculation is that the design team will work on an entirely new feature or service for Facebook. The last time the company contracted big-name talent, Timeline was introduced to the site. Whatever the changes, Facebook will continue to show its dominance in white and blue.Back To Blog