We truly have moved into the world of e-commerce. Recent statements from pizza conglomerate Domino’s claim that they have found their niche as an “online retailer,” showing how even the retailers in the food industry can benefit by rebranding themselves as an online merchant.
Reporting their UK sales for the first half of the financial year, Domino’s reported that online sales grew by over 29 percent for the time period listed. Pizza deliveries that originated with internet orders ended up accounting for 63.3 percent of the relevant sales.
“We are really excited about the prospect of continuing to accelerate our digital business,” said chief executive Lance Batchelor. The update regarding spikes in online sales comes amid a report over rises in overall systems sales for his company, indicating that the internet expansion directly correlates with the growth.
“With the majority of our business coming via a web and mobile platform, we are not truly an online retailer,” he proclaimed.
“As consumers increasingly turn to the Internet to find bargains, bricks-and-mortar retailers are feeling the squeeze,” the report stated.
It went on to list a number of extensive measures shops have had to take in order to quell the rise of their online competitors.
But Domino’s success makes it clear that an online strategy – and online credit card processing – are an absolute must for any retailer looking to survive into the future. No matter what industry your business is in, adapting to the digital age will help it expand.Back To Blog