If you own a beauty salon, you know that your location, services, and prices bring guests through the door initially, but what keeps them coming back is your atmosphere and ability to create a pampering experience.
Because of this, you should make certain that your salon exudes comfort and luxury. From the front door to the wash station, your space should invite guests in, make them feel special, and put them at ease.
Here are four smart investments for beauty salons that will help guests choose you again and again.
1. Start with the Right Attitude
Before you redesign or upgrade equipment, you and your staff should be sure that you have right mindset about providing quality service.
Have you been to Target lately? The next time you’re there look for the customer service station. You won’t find one. You will, however, find something called a “Guest Service” station.
You’re a guest at Target, not a customer.
This may seem like a small thing, but it’s actually brilliant marketing. This mentality has even more of an impact on a beauty salon than a major retailor because you are providing your guests a service, much of which is dependent on consultation, advice, and expertise.
Consider investing in training for your staff to help them adopt this approach. Also, think of offering your guests wine or refreshments upon their arrival to set the tone. These investments are relatively small, but can dramatically change the way that your guests perceive your salon.
2. Upgrade Your Chairs
Are the chairs in your current salon just a notch up from an old-school barber shop chair circa 1975? If so, you may be missing an opportunity to show guests that they are special, and you may even be causing them discomfort.
Upgrading your chairs is a smart investment for beauty salons because its effect is twofold: first, it changes the look and feel of the space, especially if you select a sleek, modern design, but it also gives guest maximum comfort while they indulge in your services.
3. Make A Great First Impression
What do people see immediately upon entering your salon? Remodel your welcome area so that guests are enveloped by a well-decorated, warm, and inviting space from the moment that they walk in the door.
Consider investing in a statement-making reception desk that hides eyesore equipment, a large piece of art that complements the space, or even a room divider that separates the reception area from the salon.
4. Remodel the Restrooms…Yes, the Restrooms
There’s a reason that high-end establishments invest in remodeling their restrooms. Doing so creates a holistic experience of luxury and comfort. For example, have you ever been to a restaurant that boasts beautiful furnishings in the dining area, but has an outdated, dingy restroom? It immediately changes your perception of the business.
People expect a consistent experience, and by upgrading your restrooms to match the décor in your salon, you are ensuring that their relaxed state-of-mind won’t be challenged as they travel from space to space.
If you are trying to grow your business, consider these four smart investments for beauty salons. Making small changes to your guest service approach and your space can have a great impact on your success!
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