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Gift cards gain popularity at many retailers

November 14, 2011

According to many retail experts, well known chain stores all over the country have been implementing gift card programs when engaged in promotions.

According to many merchant services experts, well known chain stores all over the country have been implementing gift card programs when engaged in promotions.

According to Time columnist Brad Tuttle, brands such as IKEA have been giving consumers discounts not through cash but through the gift cards. One of the main reasons for this is because shoppers will have to make a return trip to the store in order to take advantage of the offers.

“When customers show up with gift cards in hand, they’re very likely to spend much more than merely the gift card balance,” he wrote for the magazine. “This is especially the case because the bonus gift card promotion values tend to be small (often $5 or $10), so it’s nearly impossible for the shopper to avoid spending out of pocket. Another win for the retailer or restaurant.”

Often times, gift cards will be used as gifts to send to those stationed overseas. The Daily Press reports that residents in Victor Valley California recently got the chance to donate gift cards, prepaid phone cards and other items to local members of the military.

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