Blog

Google promoting daily deal site with gift card giveaway

April 4, 2012

Google plans to sell $10 Starbucks gift cards for $5 on April 4 to promote its daily deal site, Google Offers.

Google plans to sell $10 Starbucks gift cards for $5 on April 4 to promote its daily deal site, Google Offers. To purchase the cards, consumers must be subscribers of Google’s deal platform, which is similar to Groupon, according to The Washington Post. Since the site was launched last April, it has expanded to more than 40 cities.

This promotion is very similar to one held by Amazon last month as promotion for the internet retailer’s own deal site, Amazon Local. The company offered $10 gift cards for $5 through the platform and sold 1 million personalized gift cards in 17 hours and 12 minutes, according to Savvr. The daily deal tracking site estimated Amazon raked in $5 million in less than a day as a result of the offer.

To encourage consumers to purchase cards in the Google Offers promotion, the company has promised it will donate $3 of every purchase – up to $3 trillion – to the Opportunity Finance Network’s (OFN) Create Jobs for USA Fund.

Customers can participate by signing up through Google Offers’ website. They can then redeem the cards’ value at Starbucks credit card terminals.

Back To Blog