Google has recognized that it has a problem – its mobile internet speeds aren’t fast enough to load pages as requested by consumers using their smartphones. The company plans to pick up the pace and in return expects mobile commerce revenue to grow by $600 million a year.
The search engine giant recently released a report after its engineering director Arvind Jain monitored internet access rates in hotels, airports and offices around the world to identify ways to enhance the service. The report found it takes 9.2 seconds to load a page on mobile phones in the U.S. Jain aims to reduce the load time by half.
When customers are waiting for pages to load, they aren’t viewing ads or shopping, the study found. To fix the problem, Google is working on its mobile browser with other companies in an attempt to find new technologies that will speed up basic internet processes. In addition, the company is developing metrics tools that can help businesses analyze their performance and online credit card processing revenue.
If Google can find a way to significantly reduce the time it takes to load sites on smartphones, it predicts retailers could see 10 percent more mobile credit card processing.Back To Blog