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Gucci develops multichannel strategy with mobile POS terminals

April 19, 2012

Gucci stores in the U.S., Europe and Asia will soon be outfitted with innovative mobile point-of-sale credit card terminals.

Gucci stores in the U.S., Europe and Asia will soon be outfitted with innovative mobile point-of-sale credit card terminals. With the new devices, sales associates at the luxury Italian brand’s stores can complete mobile credit card processing from anywhere on the floor. The brand hopes this will improve customer service and convenience.

“Not only are we setting new frontiers between fashion and technology, but we are also further enriching the touch points between our customer and the brand, thus enhancing the in-store experience,” said Gucci CEO and president Patrizio di Marco.

Sales associates have been equipped with personal iPhone devices that contain mobile applications as well as an attached credit card terminal. Through the devices, employees can access Gucci’s online flagship site as well as Gucci Style, Google Translator, Google Maps and a currency converter. With the ability to complete transactions on the sales floor, associates will be able to provide better service and enhance interactions with customers. 

As retailers develop multichannel strategies, they should consider implementing mobile commerce and ecommerce capabilities in addition to updating retail technology in brick-and-mortar locations. 

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