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Holiday e-retail sales projected to increase by 15 percent from 2012

November 25, 2013

Consumers will continue to spend an increased portion of their holiday shopping budgets at online credit card processing terminals, according to a recent report.

Consumers will continue to spend an increased portion of their holiday shopping budgets at online credit card processing terminals, according to a recent report.

Holiday e-commerce sales will account for $78.7 billion in revenue this year, up by 15 percent from the $68.4 billion in revenue transacted through online channels last year, according to a study conducted by Forrester Research and reported on by Internet Retailer. The figures listed account for sales made during the months of November and December. 

The report noted that strong economic growth and decreasing unemployment rates will provide online retailers with health sales rates this holiday season. It also noted that consumers are shifting their spending to multiple digital devices and away from brick-and-mortar store locations – illustrating that mobile credit card payment processing capabilities may be just as important as desktop-based e-commerce strategies in coming years.

Forrester claims that 167 million consumers will make an online purchase this year, spending an average of $472 each, according to Internet Retailer. Last year, the average expenditure per consumer was $419, further displaying the growing market share taken up by e-commerce outlets. More than half of all respondents, however, claimed that they would be considering price points more consciously than they did during years past, suggesting that consumers are becoming comfortably with showrooming and comparing costs across numerous online outlets. 

One fact, throughout all the statistics, remains clear: online shopping is now just as important to brand-name retailers as their brick-and-mortar store locations. More than 60 percent of all respondents to the poll noted that they shop online because it’s easier than shopping at brick-and-mortar store locations, according to Internet Retailer. 

Promotions and discounts, like free shipping, are helping to drive consumers online
One of the reasons that so many customers are beginning to make use of online shopping outlets is because the excess costs involved – such as paying for shipping – are now being eliminated. Some outlets are even working hard to extend their shipping windows: Amazon, for example, recently announced that it was working with the U.S. Postal Service to begin delivering some orders on Sundays.

“As online shopping continues to increase, the Postal Service is very happy to offer shippers like Amazon the option of having packages delivered on Sunday,” said Patrick Donahoe, Postmaster General. “With this new service, the Postal Service is now delivering packages seven days a week in select cities. Customers can expect the same reliable and valued service that the Postal Service currently provides.”

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