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Hotel bookings increased every quarter with ecommerce

March 21, 2012

Consumers continued turning to hotel websites and online travel agencies in every quarter last year, according to the TravelClick North American Distribution Review (NADR).

Consumers continued turning to hotel websites and online travel agencies in every quarter last year, according to the TravelClick North American Distribution Review (NADR). Hotel brand websites increased online credit card payment processing for rooms 6.8 percent during the fourth quarter of 2011, following consistent growth throughout the year. Just over a quarter – 26.5 percent – of all room bookings were processed through hotel websites, which topped all other channels.

Consumers used online travel agencies, such as Hotels.com and Travelocity, for 11.4 percent of all room reservation transactions. The channel’s traffic increased 5.7 percent in the fourth quarter.

One quarter of rooms were booked directly at hotels, travel agents’ global distribution systems represented 19.3 percent of sales and 16.7 percent were reserved over the phone.

In the future, the hotel industry might benefit from emerging mobile payment technology that would allow consumers to book last-minute rooms from anywhere, according to Venture Beat. As consumers adopt mobile commerce, they will be able to reserve a room with a remote transaction as soon as they get off a plane or decide to spend an extra night on vacation. Hospitality industries that provide hotel rooms and restaurant reservations could see sales growth with the ability to sell these on-the-go before they expire, the source reports.

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