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Impatient diners want mobile payment options

December 14, 2012

Many consumers like the idea of using mobile payments and other new technologies to pay for their meals at favorite restaurants, according to a National Restaurant Association study.

Many consumers like the idea of using mobile payments and other new technologies to pay for their meals at favorite restaurants, according to a National Restaurant Association study. The study found that 44 percent of customers at table-service restaurants would opt to pay for their meals at their tables, while nearly 33 percent said they would use mobile payments. In addition, the study found that more than 25 percent of consumers would use mobile payments at fast-food restaurants. Restaurants appear to be taking notice of the consumer preference for mobile payments. The study found that 54 percent of restaurant owners planned to invest more in mobile payments technology next year. “Technology has gone to the top of restaurant-owner action lists for 2013,” says NRA’s Hudson Riehle. He notes that the industry’s key demographic, 18- to 34-year-olds, are the biggest proponents of mobile payments. Some restaurants already are enabling customers to use their smartphones to pay for meals. For example, T.G.I. Friday’s allows customers to pay their tabs on an iPhone or Android device.

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