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In-store shopping gets boost from mobile technology

March 13, 2012

Instead of being threatened by mobile commerce offerings, some retailers are finding ways to integrate them into a successful business model.

Instead of being threatened by mobile commerce offerings, some retailers are finding ways to integrate them into a successful business model. Even brands that are built on high-quality customer service – such as Nordstrom – are seeing an influx of customers who would rather use tablets and smartphones to inform their purchases, according to The New York Times.

In fact, some innovative retailers have implemented mobile technology as a way to offer customers an enhanced in-store experience. Macy’s stores are testing out tablets that offer advice and reviews at cosmetics counters while C. Wonder enables consumers to personalize lighting and music in a dressing room by adjusting gauges on a touchpad, the source reports.

Businesses that put the effort into developing retail technology strategies could have a big payoff in the long run. Many online platforms help retailers collect and analyze meaningful data from shoppers and the purchases they make, according to Retail Customer Experience.

The solutions can also increase employee productivity since they aren’t tied to a point-of-sale terminal and enable workers to use handheld devices for mobile credit card processing, explains the source. Moreover, customers can look up answers to their general questions on mobile devices.  

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