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Indian credit card gives benefits to teachers

September 7, 2012

All over the world, companies have been working to lure customers with money saving programs that seek to give rewards for using its service.

All over the world, companies have been working to lure customers with money saving programs that seek to give rewards for using its service.

In one recent announcement, Indian credit card company HDFC Bank said that it would be coming out with a new program for teachers that gives them added bonuses for using the merchant-services related service. In a statement, the firm said that it was doing so in conjunction with national Teacher’s Day. Those who sign up for the program will be able to get special gifts and save money on gasoline as well.

The card is the latest in a series of specialty programs, which have previously targeted medical professionals.

“Like the doctor’s credit card that we launched recently, the teachers’ credit card is a token of appreciation toward … teachers who play a pivotal role in shaping the lives of millions of our children,” said bank senior executive vice-president and business head for credit cards and merchant acquiring services Parag Rao. “Also, being the industry leader, we believe in providing diversified products to an extensive customer base.”

The Asian market is growing quickly and many companies are hoping to take advantage of the merchant services-related revenue. In another recent announcement, Citigroup said that it had gotten approval from the China Banking Regulatory Commission to launch a credit card.

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