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Internet stores could help merchants

November 2, 2011

Thanks to emerging technology, more businesses are taking advantage of an online customer base, giving them access to consumers who may have never known about their products or services.

Thanks to emerging technology, more businesses are taking advantage of an online customer base, giving them access to consumers who may have never known about their products or services.

One of the latest firms to jump on this bandwagon is Shopify, which allows retailers to create their own virtual stores on the internet. ComputerWorld reports that the service, which starts at $29 a month, gives merchants the chance to configure products and services in a customized way, allowing stores to add products with the click of a button.

And while the site takes a 1 to 2 percent cut of each sale made, having an online arm of your store available could mitigate the service charges. However, according to some the process still needs to have the kinks worked out.

“Shopify tries to be clever, but doesn’t always get it right,” Erez Zukerman wrote for the source. “For example, it correctly identified my location (Israel), but then decided to offer items in my store in ILS (Israeli Shekels) by default, rather than USD, the currency I wanted to trade in.”

In other payment processing news, Discover signed a deal with Amazon.com that will give consumers cash back when they make purchases on its site.
 

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