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iPhones rule the mobile device market

January 26, 2015

Demand for Apple iPhones continues to be strong, and the company may record its strongest sales ever in the first quarter of 2015. Analysts and industry experts all agree that in addition to strong sales, demand has not seemed to slow. iPhones are by far the most popular mobile device option among consumers around the world. The data suggests that the trend will continue.

Demand for Apple iPhones continues to be strong, and the company may record its strongest sales ever in the first quarter of 2015. Analysts and industry experts all agree that in addition to strong sales, demand has not seemed to slow. iPhones are by far the most popular mobile device option among consumers around the world. The data suggests that the trend will continue. 

Apple’s iPhones continue to dominate the market
Computer World reported that Apple will soon confirm record iPhone 6 and iPhone 6 Plus sales when it announces its Q1 results. Interest in the newer phone models remains strong. According to 451 Research, half of Americans who plan to buy a smartphone in the next three months will most likely get an iPhone. Consumers are also three times more likely to purchase an iPhone than a Samsung Galaxy device, the news source reported. A survey conducted in September found that 71 percent of Americans plan to buy a phone from Apple. The company also had a particularly strong Christmas quarter with record sales. Flurry Analytics found that iPhones accounted for approximately 51 percent of new device activations worldwide. 

CNET also reported on Apple’s strong sales and noted that in the U.S. mobile market, Apple and Samsung continue to capture all the profits in the space. Other mobile device makers like LG, BlackBerry and Motorola do not earn significant revenue in comparison. The news source also pointed to Apple’s success in the fourth quarter as being mainly driven by the addition of bigger-screened iPhones to its product line. The iPhone 6 Plus with a 5.5 inch screen proved to be very popular with consumers.

Apple’s biggest competitor is Samsung
ComputerWorld noted that the aforementioned survey found 18 percent of consumers polled said they planned to purchase Samsung smartphones in the coming 3 months. The numbers may serve as adequate indicators for where public support is with respect to Apple and Samsung phones.

Kantar Worldpanel research confirmed that iOS market share grew in the U.S., Germany, the U.K., China, France, Australia, Italy and Spain in the three months ending November 2014, the news source reported. Also, Counterpoint research found that Apple continues to be popular with consumers worldwide – with Asia-Pacific countries also acquiescing to its charm.

CNET pointed out that many consumers – approximately 86 percent – who acquired a new iPhone were already iPhone owners. Alternatively, 25 percent of Samsung device owners made the switch to iPhone recently.

Apple may have beat its own record, but the boom isn’t over
Morgan Stanley analyst Katy Huberty estimated that Apple sold up to 69 million units in the first quarter, compared to 51 million units in Q1 2014, reported Computer World. Interestingly, as good as the numbers are, interest has not slowed and consumers are continuing to buy the phones. Cyclic purchasing patterns seem to be irrelevant with respect to iPhone demand. Andy Golub of 451 Research commented on how Apple is breaking new ground.

“This is the highest level of Apple demand ever recorded in our smartphone survey three months after a major new release,” said Golub, according to the news source.

RBC Capital Analyst Amit Daryanani predicted last week that the company will sell up to 50 million more iPhones in the current quarter. With such positive market sentiment, it is clear that Apple continues to be the preeminent mobile device developer in the world today. With larger screens and new mobile payment technology now included, it is clear that the company will continue to lead in 2015.

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