Mobile credit card processing system Isis is catching on, with recent reports showing that the method is being employed regularly by users and is becoming a popular option for public transportation-related transactions.
According to Digital Transactions, since it was adopted, Isis has accounted for the majority of Utah Transit Authority (UTA) purchases made through mobile credit card processing technologies.
“By the time the Isis pilot ends, we expect Isis users to account for between 1 percent and 2 percent of total transaction volume,” Jerry Benson, chief operating officer for the UTA?, told the news source.
Isis is a payment system that allows users to set up a mobile wallet and tap to pay at participating merchant locations. It offers options to sync loyalty cards and organizes special offers and promotions for instant use. Isis was developed by several wireless carriers, Verizon Wireless, AT&T Mobility and T-Mobile USA.
Benson told Digital Transactions that the UTA will be able to use Isis to gather information about riders that can be used to improve services. Advanced merchant services like Isis may provide businesses with increased opportunities to provide a tailored experience to consumers and boost overall satisfaction.Back To Blog