Blog

July data evidence that mobile is fueling e-commerce growth

August 18, 2014

Mobile devices are being used increasingly more often for internet browsing, and this will help them fuel the continuing rise of e-commerce.

Mobile devices are being used increasingly more often for internet browsing, and this will help them fuel the continuing rise of e-commerce. 

The power of mobile devices will have to be captured by retailers in order to fully take advantage of the e-commerce wave, wrote Martin Mudge, technical director at software testing company Bugfinder. Failure to harness this movement will leave retailers in the dust. 

In July 2014 almost half of all traffic to 26 retailers tracked by Branding Brand originated from smart phones and tablets, according to the mobile commerce platform. The 26 retailers had a total mobile transactional volume of $45 million. 

In July desktop sales fell, while revenue grew for both tablets and smart phones, Branding Brand found. Year-over-year desktop sales fell from 79.9 percent to 73.0 percent; tablet revenue grew from 14.0 percent to 16.1 percent and smart phone transactions jumped from 6.1 percent to 10.9 percent. 

The market for mobile devices is growing in bulk, Mudge wrote. This means that while new devices are continually being released, old ones are still being used as well. The mobile market is constantly gaining new devices while rarely losing any. As more consumers are purchasing smart phones and tablets, they are also using these devices to shop increasingly often. 

As long as a retailer’s mobile website works smoothly on every device, chances are revenue will increase as more consumers take to their mobiles devices to shop. 

“Our data shows decisively that smartphone activity in retail is surging, with the highest percentage of growth consistently in revenue,” said Chris Mason, Branding Brand co-founder and CEO. “We expect to see the maximum impact of this record-breaking, year-over-year trend hit during the 2014 holiday season as consumers flock to fully-optimized mobile web sites offering exclusive seasonal sales, customized vibrant imagery, and a no-stress shopping experience.”

Back To Blog