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LA fast food chains implementing mobile pay

December 4, 2012

Fourteen Los Angeles KFC and Taco Bell restaurants have pioneered a new mobile pay option, allowing for customers to use their smartphones to pay for chicken buckets and burritos.

Fourteen Los Angeles KFC and Taco Bell restaurants have pioneered a new mobile pay option, allowing for customers to use their smartphones to pay for chicken buckets and burritos. This may reveal a trend when it comes to fast food restaurant payments, as companies such as Starbucks have made moves to accept digital payments from mobile devices.

Companies that have engaged in merchant services mobile payment development may be poised to do well, as a greater number of companies are expanding payment options to incorporate smartphones. KFC and Taco Bell are currently engaged in pilot programs, but if they prove to be successful, it is likely that the implementation will be more widespread across the franchises.

Mobile credit card processing may be important to the way retailers plan for the future. Incorporating mobile pay may simplify transactions for customers and offer greater security by bypassing credit cards and wallets. It’s also likely more fast food chains will follow KFC, Taco Bell and Starbucks’ lead, incorporating new mobile technologies into their business strategies. This may have ramifications for other retailers as well, and 2013 is likely to be a year that many people are talking about mobile payments.

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