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Location-based system will give credit card users access to more deals

October 19, 2012

Some merchant services providers are increasing new offer programs for consumers, using mobile technology to increase profits.

Some merchant services providers are increasing new offer programs for consumers, using mobile technology to increase profits.

In one recent  case, Placecast introduced a new system which will use location-based technology to give credit card users special offers on items at nearby stores each time they use a credit card terminal. The ShopAlerts program will deliver participating members messages telling them where discounts are available. In addition, users will see the discounts reflected on their next credit card bill instead of having to dig through their wallets and retrieve the actual coupon.

“Say goodbye to unwanted spam and useless marketing spend, as customers opt-in to receive mobile offers from the brands they love,” the firm’s site states. “Using geofencing technology to alert shoppers of relevant nearby offers.”

Placecast made other news earlier in the summer when it reached a major milestone in terms of users. In June, the company said that there were 10 million active users, all of whom are receiving the regular alerts to learn about savings opportunities.

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