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Looking forward: mobile trends

January 1, 2013

Considering rapid upgrades to technology like smartphones and cloud networks, it seems that the are several major impediments that would allow more widespread adoption of mobile payment.

Considering rapid upgrades to technology like smartphones and cloud networks, it seems that the are several major impediments that would allow more widespread adoption of mobile payment. Several of these issues include the lack of fit between merchant services and payment providers. One major topic that could be trending in the new year is global carriers, which would allow for better integration of phones with service providers, ensuring stricter security measures and enabling users to carry on uninterrupted wherever they are around the globe. A global carrier, or networks of providers, may be necessary as competition for cloud, mobile and app markets heat up, causing companies to be bought out.

The results of 2012 suggest that mobile payments adoption will grow with consumer demand and increased presence on social media sites like Pinterest and Etsy. For marketers, images have become central to how products are sold and the digital marketplace has made mobile credit card processing essential. Consumers are likely to turn to the web often for commerce needs in terms of product research, so companies that have a strong web presence that features commerce, social media and industry content will likely see gains in 2013.

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