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Majority of Amazon consumers shopped through mobile devices this holiday season

January 1, 2014

For e-commerce retailers, its now just as important to market to and design websites for mobile device users as it is to market and design for users on desktop computers.

For e-commerce retailers, its now just as important to market to and design websites for mobile device users as it is to market and design for users on desktop computers. In fact, a recent report suggests that online shoppers on mobile devices may even outnumber online shoppers using larger computers.

Mobile Commerce Daily recently reported that more than half of all customers who shopped on Amazon.com over the holidays this year did so by using a mobile device. These consumers, shopping via smartphones and tablets, ordered more than five toys per second, collectively, in the days between Thanksgiving and Cyber Monday. 

Wilson Kerr, vice president of business development and sales at Unbound Commerce, told the news outlet that high levels of customer goodwill has allowed Amazon to quickly become a force in the mobile market, illustrating the need for retailers to foster close relationships with their clients and customers.

“Amazon has successfully bridged the gap between mobile commerce and online ecommerce by establishing trust with consumers,” Kerr told Mobile Commerce Daily. “Since their dedicated mobile sites and apps look and feel similar to their main sites, new-to-mobile consumers feel comfortable converting sales in the mobile context.”

Julie Law, public relations and communications representative at Amazon, told Mobile Commerce Daily that mobile shopping is an important way to attract new consumers, offering an insight to all online retailers hoping to drive new customers to their online payment processing terminals. Law said that more than 10,000 individuals make their first-ever Amazon purchase via a mobile device every single day. 

Mobile devices also being used as point of sale terminals
Some retailers are seeing alternate benefits offered by mobile devices aside from attracting new consumers through branded applications. Retail Week, for example, recently reported that John Lewis, a chain located in the UK, would begin using mobile devices to ring up consumers in their stores, through credit card payment processing programs accessed via the screen. The tablets hosting the payment processing pages are linked to the shop’s till systems and can allow consumers to buy direct from assistants located on the store’s floor. 

“We intend to keep investing and innovating in our shops so that they remain compelling and hassle-free places for customers, offering multiple reasons to visit them,” Simon Russell, director of retail operations development at John Lewis, told Retail Week. “Partly this will see us use an increasing amount of technology to make shopping easier and offer more in shop help.”

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