More merchants than ever have turned to emerging near field communication (NFC) technology, as more consumers begin using smartphones to make payments.
In a recent interview with USA Today, Austin-based florist Michael Martinez said that he had begun using the Isis payment system to give his customers the chance to buy without having to swipe a card. He said that the system was a good fit for his city, where many were ahead of the curve when it came to adoption of the technology.
“Austin is a tech-savvy city. Customers don’t want to do business with companies that look outdated. And it makes us seem like we’re on top of things,” he says.
According to many, small businesses are fertile testing grounds for the NFC technology. In an interview with the newspaper, AT&T vice president of small-business product management Ebrahim Keshavarz said that there had been a “huge explosion” in the number of small businesses adopting the system.
Many of the top technology and credit card firms have been making substantial investments in NFC technology, including Google, Visa and MasterCard.Back To Blog