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Mobile commerce experiencing growth

April 20, 2012

Mobile commerce is already experiencing investment, traffic and revenue growth even if mobile payment technology doesn't proliferate for a few more years

Mobile commerce is already experiencing investment, traffic and revenue growth even if mobile payment technology doesn’t proliferate for a few more years. A recent study by the e-tailing group found that most retailers are on board with ecommerce and have either invested or plan to invest in optimized websites.

This year, 11 percent of merchant will invest $201,000 or more on their multichannel strategies – up from 8 percent last year – and 19 percent plan to invest between $101,000 and $200,000.

Increases in traffic and revenue from mobile credit card processing are driving the investment from merchants, the study found. More than one-quarter of businesses derive 10 percent of their online traffic from mobile-based websites. Surveyed retailers also indicated that they were receiving more growth from mobile channels than they have in previous years.

The study’s respondents said that a greater portion of their sales were coming through mobile channels. Last year only 1 percent of merchants were making more than 5 percent of their annual sales through mobile commerce, but that portion has risen and now, 5 percent of respondents said the channel yields 10 percent of their revenue. 

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